BRANDING & BRAND IDENTITY
WHAT IS BRANDING?
Branding is the story of you and your business. It is the answer to the looming question why. Why do you exist?
You see, your brand is the feeling you create for your audience.
The feeling that will then cultivate their experience.
But how do you endeavor to create that experience?
WHAT IS BRAND IDENTITY?
Brand Identity focuses on the tangible pieces that convey your brand. All of the visual elements and components that define your why.
Your brand identity is what brings your brand to life. It is the framework you need to begin.
So, how do you build a strong foundation and brand identity?